PODS Moving and Storage is seeking a motivated, self-starting, problem-solver to fill the role of CRM Specialist, primarily working on customer facing digital applications. The CRM Specialist will support the CRM Manager and be responsible for the day-to-day execution of marketing campaigns, as well as data collection and list segmentation using the Salesforce Marketing Cloud platform. This role requires a strong understanding of digital marketing best practices and the ability to effectively contribute to digital communication strategies through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization.

Essential Duties And Responsibilities

• Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email Studio, Journey Builder, Advertising Studio and Web Studio that support internal and external digital campaigns and ongoing requests from the business
• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
• Collaborate with cross-functional teams to coordinate featured assets and content
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects and customers
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
• Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines
• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement
• Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients
• Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods
• Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM)
• Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

• Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management), however, will be responsible for directing technical resources.

JOB QUALIFICATIONS: Education & Experience Requirements

• Bachelor’s degree required, preferably in marketing, communications or related field
• 2-4 years of experience in email marketing/digital design with a marketing automation system required
• Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred
• Salesforce Marketing Cloud email certification preferred
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
• Knowledge of email marketing best practices and industry best practices
• Ability to think critically, identify solutions and deliver recommendations based on data and analysis
• Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, deliverability, etc.
• Proven ability to organize multitude of tasks, projects and information simultaneously
• Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision
• Must be able to work independently and be team-oriented, reliable and dependable
• Strong initiative, creative thinking, attention to detail and work ethic