Overview

% of Primary Duties

• 35 Develop promotional emails in Salesforce Marketing Cloud working from project briefs and assets including images, copy, URLs, and campaign tracking codes. 15 Hands-on design and development of journeys and promotional campaigns within SFMC platform.
• 10 Minor to moderate HTML and in-line CSS coding as required by project.
• 10 Set up and integrate audience selections for specific campaigns.
• 10 Troubleshooting of rendering issues and minor adjustments to creative assets if needed.
• 10 QA email prior to deployment to ensure quality and adherence to campaign briefs.
• 5 Design, develop, and test data-driven dynamic content and triggered campaigns.
• 5 Work with IT resources to integrate data feeds into email templates.

Knowledge, Skills & Abilities

• Bachelor’s degree required
• 2+ years of experience in email front-end development required
• Experience in CRM or digital marketing required, Retail experience preferred
• Enterprise-level ESP platform experience required; Salesforce Marketing Cloud Certification Preferred
• Experience with dynamic content and personalization a plus
• Proficient with HTML and in-line CSS
• SQL & AMP script experience preferred
• Photoshop experience preferred
• Experience with Omni-channel journey building preferred

Competencies / Attributes

• Experience with all primary elements of Salesforce Marketing Cloud: Email Studio, Journey Builder, Content Builder, Mobile Connect, etc.
• Self-starter, organized, detailed oriented
• Flexible individual who is comfortable with changes in direction and priorities
• Ability to work in a fast paced, deadline-driven environment
• Effective communication skills and a great team player
• Able to work well independently with little supervision