£25,000 - £28,000 per annum + up 10% bonus
We are looking for a CRM Comms / Email Marketing Executive to join our team.
In a typical day, you can expect a good balance of meetings to take briefs from Regional Managers and hands-on execution of email and CRM marketing campaigns.
Gathering requirements will include defining the target audience, understanding the aims of the campaign and agreeing the key messages and timing. The practical campaign execution will involve looking at the data, pulling the relevant contacts to build the lists, creating the email template and building and testing HTML emails in Salesforce Marketing Cloud (previously known as Exact Target), our email software.
This is an excellent opportunity for a CRM Executive, who is looking to expand their skills and build their career with an industry leader.
What you’ll bring to the role
To be considered for the role, you will need to be either a marketer who has already specialized in email/CRM and is looking for a new challenge or a digital marketing generalist with some exposure to email and a good grasp across different digital channels, now looking to focus on this one key channel.
You will be good at asking the right questions to take a full, detailed brief and someone who can build rapport and trust easily. You’ll be logical and methodical in your approach to campaigns, quick to grasp new systems and able to analyse and spot meaningful patterns in data. Your ability to create campaigns that work will come from a combination of gut instinct and effective use of analytics. Copywriting would also be a real plus and so would basic HTML knowledge.
Working on KPIs is something you’ll be used to doing and you may even have experience of setting marketing KPIs for campaigns or initiatives you have worked on. To get the best out of our email software, you’ll either already know the system or be someone who can really demonstrate the determination needed to master technology tools and use them to maximum benefit. Lastly, to thrive in our team and company, you will be someone who will want to learn about the wider business. We don’t work in silos and need people who can grasp the bigger picture.
What We Do
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.
In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.
What We Offer
As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:
- 28 days annual leave*
- Big discounts on Kaplan courses for you and your family
- 24/7 confidential helpline providing counselling and other support services
- Company pension contributions
- Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
- Medicash Health Cash Plan
- Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.
How To Apply
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 5th October 2023
. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Additional Application Information
As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check.
Applicants must be able to provide proof of eligibility to work in the UK. Applicants working outside the UK may be required to produce a police check from the relevant country.
Disability Confident Scheme and Reasonable Adjustments
At Kaplan International Pathways, we're dedicated to fostering a diverse, equitable, and inclusive global workforce. As equal opportunity employers, we ensure fair treatment for all employees, safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010, and beyond.
We actively welcome individuals from varied backgrounds to apply for roles within our organisation, appreciating the distinct viewpoints and contributions they offer. We especially encourage applications from underrepresented groups, including diverse racial and ethnic backgrounds, LGBTQ+ individuals, women, people with visible and hidden disabilities, and individuals of any age or family status.
Furthermore, we proudly endorse and provide a platform for our Employee Resource Groups, such as Kaplan Pride, Higher Ground Race, Ethnicity and Cultural Heritage Group, and Parents and Carers. These groups serve as vital forums for support, connection, and advocacy within our company
Following the submission of an application, applicants will receive details of how to request their application be considered under our Disability Confident Scheme. Applicants will also be given information on how to request reasonable adjustments if selected for interview.