Get Hired! Post a Job
CRM Channel Strategy Lead Inactive job Remote job - USA
102111 - 102111
General Motors
This job has been closed. You cannot apply anymore.
United States
3 years of experience
Bachelor education
40 hours per week
10,001+ employees
15 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Adobe Campaign

Job Description


This position does not require employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis.

This person should understand our tools’ technical capabilities to execute our efforts. This person is responsible for strategically and operationally enabling the OnStar brand and Connected Services products through CRM. We need this person to develop customer journeys and own an understanding of the brand, our business needs, digital engagement, and attitudes toward safety. We will look to you to develop strategic recommendations through leveraging members of the broader CRM & Digital team. This position works in partnership with the greater CRM team, digital business team marketing leads and sales partners, and additionally collaborates with IT and vendor partners. There will be additional tasks related to team workload management and oversight.

Responsibilities Include

  • Project management and intake of program requests for support from team of CRM Strategists
  • Oversight of all planned outbound communications across team, to assist with strategy, coordination, prioritization, and throughput
  • Ensuring that all communication plans sent to customers/prospects are accurate, ladder up to OnStar’s and Connected Service’s KPIs and goals, and have success measurement planning
  • Serve as a liaison between business, IT, and marketing
  • Looking for opportunities to upskill, improve, and evolve CRM campaigns and overall marketing plans; a focus on continuous improvement


  • 3+ years CRM and/or MarTech experience
  • A successful candidate should have experience project managing teams to execute marketing campaigns
  • Channel mix expertise including direct mail, email, SMS, push, digital, social, and mobile channels
  • Experience with Adobe (or similar) tech stack; experience with Adobe Campaign preferred
  • This person is a Subject Matter Expert on communication laws/regulations for EM, DM, SMS
  • Understanding of writing and managing process documents
  • Desire to understand business challenges of the organization and industry as a whole


  • Project management
  • Creative problem solving
  • Ability to influence others
  • Develop positive relationships across teams
  • Strategic agility - strong understanding of why projects are being done
  • Ability to ask tough questions to ensure the success of the organization and projects
  • Comfort with presenting at the senior executive level
  • Compensation: The median level of salary compensation for this role is $ 102,111.04 USD Annual
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
  • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
  • Company and matching contributions to 401K savings plan to help you save for retirement;
  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
  • Tuition assistance and student loan refinancing;
  • Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

General Motors
30001 Van Dyke Ave
MI 48093-2350
United States