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CRM Campaign Specialist Inactive job
the LEGO Group
This job has been closed. You cannot apply anymore.
United States
3 years of experience
Bachelor education
40 hours per week
Consumer Goods
10,001+ employees
15 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Salesforce Marketing Cloud
MS Office
MS Excel

Want to play a vital role in bringing brilliant shopper experiences to our growing customer base?

This role is crucial to ensure the consistent drive forward to better personalised messaging across all our channels using a marketing cloud. This is a very hands-on role which requires excellent attention to detail, time management, and knowledge of HTML, CSS, SQL and JavaScript.This is a very hands-on role which requires excellent attention to detail, time management, a good working knowledge of HTML, data segmentation within marketing clouds and ideally a degree of AmpScript knowledge.

Core Responsibilities

In this role, you will

  • Be a LEGO functional specialist in marketing emails and other communication channels using Salesforce Marketing Cloud.
  • Build & send CRM Marketing campaigns through email, SMS & PUSH.
  • Work with other colleagues to ensure content is optimized and correct.
  • Build, troubleshoot, and execute data and dynamic content to make communications more relevant.
  • Support colleagues on other CRM related activities.

Play your part in our team succeeding

We are looking for a hands-on CRM functional expert to join the Global CRM team.

This is a new position due to the growth of LEGO digital and the importance of owned channels such as email.

Working within the Global CRM team, this individual will be passionate, hardworking and have good working knowledge of email and marketing clouds, especially Salesforce Marketing Cloud.

Do you have what it takes?

  • Knowledge of HTML & CSS.
  • MS (or t-SQL) SQL knowledge.
  • JavaScript understanding.
  • Highly organised, structured, enthusiastic, positive and pragmatic approach.
  • Excellent attention to detail.
  • Excellent time management and the ability to work to tight deadlines.
  • Open, collaborative communication style, with experience of working across cultures and time zones to build connected, balanced relationships.


  • Working knowledge of marketing clouds and core CRM principles.
  • Experience working with multiple Global locales is beneficial.
  • Experience with other channels such as PUSH, SMS and social is preferred.
  • Experience with e-comm platforms or the retail industry is preferred.
  • A computer science, engineering or programming related degree

Hear from our Director, Personalisation & CRM…

“Working with such a cross-functional team to support delivering amazing shopper experiences for our entire fan base means a continuously changing, dynamic work environment and ability to see a real impact in how we bring LEGO values to life on a daily basis”

Join the global LEGO® family

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

the LEGO Group
555 Taylor Road
CT 06082
United States