Manages the execution of campaigns through email, mobile and all new customer-addressable communication channels

Accountabilities

CREATES EMAIL CAMPAIGN EXECUTION APPROACH

• Develops executional approach to deliver on marketing and Personalization strategies
• Partners with analytics, measurement and key third parties to develop test and control approaches and manage testing complexity
• Subject matter expert in campaign tools and technology, creates and implements best practices for use

LEADS EMAIL CAMPAIGN EXECUTION TEAM

• Develops and refines campaign processes, campaign templates and QA tools
• Ensures campaigns, and campaign processes, are executed accurately and follows the strategy and testing requirements
• Trains team on processes, inclusive of QA, technology/tools and data; ensures robust documentation
• Drives process innovation and improvements to increase speed to market, reduce manual intervention and ensure execution excellence
• Identifies opportunities to and leads automation of recurring campaigns

COLLABORATE WITH AND INFLUENCE KEY PARTNERS

• Understands data structure, metadata and data flow between systems, acts as a key collaborator to troubleshoot data issues related to campaign execution
• Partners with 3rd party execution technology providers, drives innovation roadmap with these partners, owns executional relationship
• Collaborates with segmentation & targeting and technology team to ensure data availability and segment creation delivers on strategy and executional approaches
• Leads user acceptance testing
• Influences technology partner evaluation and decisions

MANAGEMENT

• Manages direct reports, systems and projects to achieve goals in accordance with Company initiatives
• Provides leadership by exhibiting influence and expertise, thus affecting the team’s results
• Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
• Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

Required

QUALIFICATIONS

• Bachelor's Degree in Business, Statistics, Computer Science, Management Information Systems, Marketing or Similar
• 5+ years’ experience in Marketing tools and processes
• Experience with SQL
• Knowledge of campaign tools (e.g., IBM (Unica) Campaign, Aprimo Relationship Manager, Adobe Campaign, etc.)
• Experience working with email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign, etc.)
• Knowledge of CRM tactics and performance metrics
• Knowledge of relational databases

Preferred

• Experience with SAS
• Experience with Unix