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CRM Campaign Manager Jobs Remote job - USA
Kohl's
United States
Menomonee Falls
5 years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Manager
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
SQL
CSS
HTML

Manages the execution of campaigns through email, mobile and all new customer-addressable communication channels


Accountabilities

CREATES EMAIL CAMPAIGN EXECUTION APPROACH

  • Develops executional approach to deliver on marketing and Personalization strategies
  • Partners with analytics, measurement and key third parties to develop test and control approaches and manage testing complexity
  • Subject matter expert in campaign tools and technology, creates and implements best practices for use


LEADS EMAIL CAMPAIGN EXECUTION TEAM

  • Develops and refines campaign processes, campaign templates and QA tools
  • Ensures campaigns, and campaign processes, are executed accurately and follows the strategy and testing requirements
  • Trains team on processes, inclusive of QA, technology/tools and data; ensures robust documentation
  • Drives process innovation and improvements to increase speed to market, reduce manual intervention and ensure execution excellence
  • Identifies opportunities to and leads automation of recurring campaigns


COLLABORATE WITH AND INFLUENCE KEY PARTNERS

  • Understands data structure, metadata and data flow between systems, acts as a key collaborator to troubleshoot data issues related to campaign execution
  • Partners with 3rd party execution technology providers, drives innovation roadmap with these partners, owns executional relationship
  • Collaborates with segmentation & targeting and technology team to ensure data availability and segment creation delivers on strategy and executional approaches
  • Leads user acceptance testing
  • Influences technology partner evaluation and decisions


MANAGEMENT

  • Manages direct reports, systems and projects to achieve goals in accordance with Company initiatives
  • Provides leadership by exhibiting influence and expertise, thus affecting the team’s results
  • Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
  • Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans


Required

QUALIFICATIONS

  • Bachelor's Degree in Business, Statistics, Computer Science, Management Information Systems, Marketing or Similar
  • 5+ years’ experience in Marketing tools and processes
  • Experience with SQL
  • Knowledge of campaign tools (e.g., IBM (Unica) Campaign, Aprimo Relationship Manager, Adobe Campaign, etc.)
  • Experience working with email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign, etc.)
  • Knowledge of CRM tactics and performance metrics
  • Knowledge of relational databases


Preferred

  • Experience with SAS
  • Experience with Unix



Kohl's
N56 W17000 Ridgewood Dr
WI 53051
Menomonee Falls
United States