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CRM Campaign Manager Inactive job
Alfred Dunhill Ltd
This job has been closed. You cannot apply anymore.
United Kingdom
3 years of experience
Bachelor education
40 hours per week
Luxury Goods & Jewelry
1001-5000 employees
25 holidays
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Travel Allowance
MS Excel
MS Office
MS Powerpoint

To support the CRM senior manager to develop and implement CRM strategy to elevate Client Department competencies. Success will be measured by business impact in the wider organization through client marketing & loyalty.

Key Responsibilities:

  • Manage change in a multi-cultural environment, using influence, persuasiveness and exemplifying the benefits of best practices
  • Build strong relationships and ties with other departments in which we depend on for successful project/campaign execution, particularly our stakeholders at markets

Loyalty program, CRM action plans and campaign:

  • Develop and implement CRM actions both online & offline, for prospects & customers throughout customer journey
  • Plan & execute end-to-end personalized multi-touchpoint client journeys, including translating client insights to actions, 1-to-1 clienteling, email marketing & marketing automation
  • Manage loyalty program globally and at market levels, development & supervising campaign KPI & effectiveness
  • Owner of campaign ROI & KPI
  • Partnering with Retail, Digital & Marketing teams at HQ & markets for web channel, email & marketing automation, offline and cross-channel activations
  • Manage change management across all business levels, particularly at retail store level
  • Develop trainings & guidelines for market key users and retail stores

Be expert & owner of email marketing channel:

  • Drive business impact of email marketing channel predominantly supporting digital business
  • Leverage email marketing channel to amplify business impact for retail /other networks
  • Lead email marketing calendar including automation
  • Partner with Digital team for content planning, creation and email calendar execution

Be leader & ambassador in data integrity, data capture and data quality:

  • Ensure we are capturing, tracking and using relevant data across multi-touchpoints of client journey
  • Champion prospect data capture & lead management globally
  • Ensure quantitative & qualitative data capture optimization at all touchpoints to drive strategies

CRM tools:

  • Develop tools & collaterals centrally (digital catalogue, eDMs, cards, gifts etc.) and in partnership with markets, Marketing & Creative Studio
  • Supervise production & fulfilment of CRM tools; consolidating feedback & reporting from markets

Be owner of global Customer Care teams:

  • Manage contact centre teams globally, cooperating with Richemont teams, customer care management, and driving commercial impact
  • Hands-on complicated customer centre cases and be the contact point for escalations
  • Drive business impact and customer satisfaction of Customer Care teams


  • Strong CRM experience:
  • Experience in marketing automation tool
  • Experience working with Creative team
  • Experience working in multi-cultural environment and working with local office in Asia, particularly China & Japan
  • Experience with clienteling app roll-out or any retail store level of clienteling campaigns
  • Experience in customer care management
  • Experience in influencing wider organization from retail to top management
  • Strong commercial mindset, business sense and customer-centric mindset
  • A team-player with experience in working collaboratively and independently
  • CRM experience within the fashion luxury sector would be an advantage, in addition to data segmentation and using customer data to influence future campaigns
  • Excellent communication skills
  • Highly self-motivated, analytical, with sharp attention to detail
  • Highly creative in problem-solving & communication, with rigorous implementation
  • Results driven and dynamic
  • Pro-active, enthusiastic and tenacious
  • Reacting intelligently and responding to unforeseen requests
  • Challenge status quo
  • Enjoy both analytical & artistic thinking


As a significant member of the dunhill community, you are also part of a much bigger family at Richemont.

We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.


We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:

1st Stage - After your application has been selected, our recruitment team will reach out to you within 2 weeks to conduct an introductory call

2nd Stage - Video/Virtual interview with the CRM Senior Manager for dunhill

3rd Stage - Video/Virtual interview with the Digital Director & Wholesale Western Region GM for dunhill

Alfred Dunhill Ltd
20 North Audley Street
England W1K 6
United Kingdom