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CRM Associate Manager Inactive job
UNIQLO
This job has been closed. You cannot apply anymore.
United States
New York
2 years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Junior
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Paid maternity/paternity leave
Development budget
Adobe Campaign
Google Analytics
MS Excel
MS Office
CSS
HTML

UNIQLO USA is looking for a talented and energetic Associate to join our Retention & CRM Marketing team. This individual will be responsible for the segmentation, data analysis, and reporting in support of email and other customer retention communications. The optimal candidate will demonstrate a thorough understanding of the customer lifecycle, email marketing operations and analytics, and has a proven track record working with large databases. The optimal candidate can work smart – melding both speed and quality to manage tasks efficiently in a high-volume environment. This position will report to Manager of CRM & Retention Mktg, while supporting all retention marketing team members.


Responsibilities:

  • Own daily, weekly & monthly reporting for CRM and customer lifecycle.
  • Understand key customer segments, uncovering opportunities within the data and working with the team to develop action plans to activate and impact KPIs.
  • Develop new segmentation and targeting strategies based on customer data and business needs. Develop customer-facing tests to maximize customer engagement and lifetime value.
  • Support implementation of new marketing automation programs (email, push, programmatic direct mail, on-site experiences), using data to personalize/contextualize communications.
  • Share test results regularly, including with senior management. Collaborate cross-functionally to plan & execute iterative test plans.
  • Streamline data & reporting requests.
  • Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality / integrity.
  • Understand data flows & table structures. Monitor data feeds to catch and correct issues.
  • Understand and enforce data & email best practices.

 

Requirements:

  • BA degree in Marketing/Communication, Data Science or similar 
  • 2-3 years online marketing-specific experience, optimally focused on email marketing, database marketing. Relevant agency experience also considered.
  • Experience in the retail space
  • Experience with Adobe Campaign or other ESPs (email service provider) required. Experience with customer databases required.
  • Knowledge of and demonstrated success with implementing best practices in high-volume email marketing, lifecycle marketing and other customer-centric communications.
  • Experience using CRM / customer segmentation tool very important. Custora experience is a plus.
  • Demonstrated success with data/analytics and project management in CRM/retention marketing.
  • Understanding of email fundamentals: HTML, segmentation and performance best practices, CAN-SPAM requirements, data usage, deliverability, etc.
  • Flexibility and agility to adapt to changing and evolving business requirements and objectives.
  • Results-driven with exceptional detail and knowledge around metrics and ROI analysis.
  • Ability to synthesize results into retention marketing enhancement recommendations.
  • Exceptional analytical, conceptual, and problem-solving abilities.
  • Exceptional writing and communication skills.
  • Strong computer skills (intermediate/advanced Excel experience required). Effective time management, organizational and leadership skills.

 

UNIQLO
88 Crosby St
New York 10012
New York
United States