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CRM & Marketing Analytics Lead Inactive job
Pentland Brands
This job has been closed. You cannot apply anymore.
United Kingdom
3 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
25 holidays
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Travel Allowance
Salesforce Marketing Cloud
Google Analytics
MS Excel
MS Office
MS Powerpoint
Adobe Creative Suite
Adobe Photoshop

The role is responsible for planning and delivering Customer Relationship Management (CRM) strategies that drive consumer loyalty and retention to ensure we matter to consumers.


The role you’d play: 

  • Working with the Senior Digital Marketing Manager to define a CRM strategy that will drive retention rates and the lifetime value of our consumers across our portfolio of brands.
  • Utilise consumer data to identify the appropriate segmentation and targeting strategies to deliver a better experience.
  • Monitoring relationships with existing customers through CRM systems. Ensuring the CRM system provides an effective sales funnel.
  • Champion CRM within the business, proactively communicating with stakeholders and providing insight to help campaign planning.
  • Developing and implementing marketing techniques that will drive new customers.
  • Lead the creation of a communication plan across the portfolio. Co-ordinating across teams to ensure alignment.
  • Creates and briefs the relevant creative needed for communications including updating email templates and campaign creative.
  • Utilise data to monitor campaign performance and drive future performance improvement.
  • Liaison with internal IT and 3rd party suppliers to ensure data accuracy and system availability.
  • Ensures all work undertaken is complaint with GDPR, Data Protection etc.


The must haves: 

  • Digital marketing and campaign coordination experience.
  • Initiative based upon problem solving and analytics experience (Google Analytics / or similar)
  • Management of databases and/or large amounts of complex data
  • Experience with SQL, Salesforce Marketing Cloud and Mailchimp would be advantageous.
  • Experience working with stakeholders to deliver projects.
  • Best practice industry knowledge within and outside of Pentland
  • Strategic experience to optimise customer experience
  • Photoshop or InDesign skills would be advantageous.
  • A natural preference for working collaboratively and cross-functionally.
  • Use of Microsoft packages including Word, Excel, and PowerPoint



If this sounds like the perfect role, please apply and we’ll be in touch soon.

Pentland Brands
United Kingdom