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CRM & Email Marketing Manager Inactive job
Westpac Group
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5 years of experience
Bachelor education
40 hours per week
Financial Services
10,001+ employees
25 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Company social events
Company outings
Salesforce Marketing Cloud
MS Office

Job Description

Get set for your next great career move!

  • Brand & Marketing – Customer Marketing
  • Sydney CBD office, with flexibility of a hybrid work arrangement
  • Be a part of Westpac’s supportive and inclusive team culture

How will I help?

As our CRM & Email Marketing Manager, you’ll ensure that our customers have rewarding and contextual experiences across Westpac Group’s suite of brands and service offerings. Consistent digital & channel experiences are imperative to our brand values and we strive for effective communications in moments that matter, while achieving world class business outcomes.

You’ll be responsible for:

  • Engagement and daily management of third party outbound messaging providers (Salesforce, Adobe etc) to deliver the Group’s yearly campaign program
  • Developing, coding, and broadcasting digital communications (email & SMS) to existing and new customer audiences with a high attention to detail/quality
  • Gathering emails and landing page requirements, including content and design materials
  • Determining gaps between email business needs and current marketing technology capabilities, and recommend efficient solutions to address opportunity areas
  • Interacting with quality management and copy/content editor resources to resolve email bugs and broadcasts email to intended audiences upon final quality management sign-off
  • Analysing the technical capabilities of the email tools, technologies and interfaces to make recommendations for improvement
  • Deliver best-in-class email performance outcomes through recommendations on how we measure optimise and improve against business targets (KPI’s).

What’s in it for you?

We’re going through significant change, and this is an opportunity to work closely with our business through the next phase of transformation. You’ll play a significant role in the future of a business that has been around for over 200 years. We’ll back you in the development of your career and flexible working, and you’ll also keep learning to grow, backed by a fantastic team of people within a can-do, supportive structure.

What do I need?

  • You’ll be a self-starter, able to work self sufficiently and influence key stakeholders
  • Strong communication skills including the ability to articulate initiative plans, impacts on / customer / commercial outcomes and potential trade-offs
  • Technical skills for personalisation and capability tools e.g. Salesforce Marketing Cloud automation and Journey Builder capabilities, experienced with Litmus Builder, JavaScript and AmpScript.
  • Deep knowledge of HTML and CSS coding practices for different email clients, including responsive design for desktop & mobile devices
  • Continuous improvement of digital experiences through test and learn mindset; Testing complex interactions and deploying emails based on those complex interactions
  • A strong and confident communication style with care and genuine interest.
  • Demonstrates initiative by identifying issues and recommending solutions.
  • Thrives in a collaborative environment and develops/maintains working relationships with internal and external stakeholders
  • Experience in implementing processes and working across broad, diverse groups to assure work is completed in a timely manner.
  • Ability to lead and manage projects across multiple teams or groups.
  • Desire to be constantly challenged and develop new knowledge
  • Financial services background is preferable

What is it like to work there?

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility – and champions inclusion.

How do I Apply?

Start here. Just click on the APPLY button.

As part of our commitment to creating a diverse and inclusive workplace, this role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, people with a disability and Indigenous Australians to apply.

The Westpac Group has implemented an Entry to Workplace Policy that requires employees and others entering our workplaces to be fully vaccinated against COVID-19 by relevant dates set out in the policy (subject to applicable medical exemptions). Our employees are required to comply with the policy regardless of whether they are in customer-facing or non-customer-facing roles (as employees in non-customer-facing roles are required to attend the workplace under our Hybrid Working Strategy). Further, the Westpac Group is required to comply with State/Territory issued public health orders/directions which require relevant workers to be vaccinated against COVID-19 to enter workplaces.

By applying for this role, you acknowledge that you are aware of our Entry to Workplace Policy , and if you secure employment with us, you will be required to comply with the policy.

Westpac Group
275 Kent St
New South Wales 2000