At The Infatuation and Zagat, the audience development team works to drive traffic towards our content through a multitude of channels. This hire will focus mainly on email, onsite CTAs, push notifications, and SMS. You will play a critical role both in strategy and day-to-day operations, and work with stakeholders across editorial, product, revenue, and membership teams.

Beyond just managing these campaigns you will help to design and optimize the system that we use to send these communications. We plan to migrate to a new email and messaging platform over the next few months (Braze), and we also hope to put a Customer Data Platform in place to further enable this transformation.

You will be responsible for defining both content-driven and journey-driven communications, and you will oversee our lead generation activities on and off-site.

What You’ll Do In This Role

• Work with internal and external stakeholders to deliver campaigns both nationally and at the city level, daily
• Partner with stakeholders to define roadmap and project plan for ESP (email service provider) migration, template creation, and quality assurance
• Collaborate with revenue team stakeholders to ensure that the setup of our new CRM platform maximizes the value of our data and inventor
• Work with audience development, editorial, and membership teams to optimize email program, automated journeys, and web/mobile push notifications
• As our program scales, there may be an opportunity for people management including the hiring and managing of direct reports

You’re A Good Fit For This Role If

• You have 3+ years experience with email marketing at a publisher, editorial facing experience would be especially helpful
• Alternately, brand side or agency side experience would also be useful
• Experience with Braze preferred, other marketing experience
• You are comfortable working in MailChimp and Campaign Monitor
• You are proficient with Google Analytics, experience with Google Tag Manager a plus

Benefits & Perks

• We're currently working remotely due to COVID-19
• One-time reimbursement for home office expenses
• Medical, dental and vision insurance
• FSA for medical expenses
• 401K program
• Parental leave
• Flexible time off - we encourage everyone to take at least 13 vacation days a year
• Closed the last week of the year to rest and recharge
• Friends of The Infatuation membership