Sundays for Dogs

Started by a veterinarian and a software engineer, Sundays is reinventing food for the modern dog family. Join a small but mighty, remote-only team of dog lovers, backed by top consumer investors and the founders of Glossier, Sweetgreen, Ritual, Away, and Honest, aiming to get a million dogs to eat better and to help 10 million more.

Our CRM & Email Marketing Manager will be a creative and data-driven thinker with the ability to see trends and extract actionable insights from data to drive results. With excellent project management and strong social skills, they will deliver effective messaging to Sundays customers. Sound like you?

Your (Sun)days with us

• Create strategies and execute campaigns to engage our customer base, drive first orders, and repeat customers through email and SMS
• Building out audience segments for our customer and consumer lists
• Developing customer journeys and email flows for audience segments
• Creating and executing optimized nurture programs for customer leads
• Create and execute email flows for consumers that build brand engagement
• Develop retention strategies that enable 1:1 marketing personalization for each customer and lead
• Develop and evaluate A/B tests to continually improve performance while analyzing and reporting out on key metrics
• Partner with marketing and cross functional partners
• Identify KPIs and reports needed to continue growing the CRM program
• Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, push notifications, referral, and/or media channels
• Own and report on list metrics for email/sms/direct mail
• Conduct robust Quality Assurance of all campaigns and automations ensuring error-free deployment
• Management and ongoing review and audit of evergreen and recurring initiatives to recommend fresh, optimized approaches for future executions

Skills & Qualifications

• Strong creative and data-driven thinker; able to see trends and to extract actionable insights from data to drive results
• Excellent project management, communication, problem-solving, and decision-making skills coupled with strong social and communication skills to collaborate effectively with sales, training/education, creative team and marketers
• Understanding success metrics for each initiative and articulate and prioritize analytics requirements to solve most important customer problems
• Email coding (HTML/CSS)
• Hands on experience with ESPs, such as Klaviyo, Sailthru, Iterable, etc
• Experience with email or SMS personalization and dynamic coding
• Familiar with email compliance and GDPR
• Strong communication skills
• Understanding of LTV drivers
• 3+ years experience managing an email/sms program
• 3+ experience designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
• Loyalty and general retention experience

Benefits

Unlimited PTO

Medical, Vision & Dental Insurance

Flexible work hours

Remote Only workplace

401k

Mental Health Support