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CRM & Email Marketing Manager Inactive job Remote job - Europe
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3 years of experience
Bachelor education
40 hours per week
Financial Services
201-500 employees
25 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Stock options
Flexible working hours
MS Office

Moss is the modern corporate credit card and spend management platform. We are a group of serial entrepreneurs and FinTech experts driven by our mission to enable businesses to master their finances. After solidifying a total of €130 million in funding, we continue to pave the way for next-generation B2B spending, empowering our customers to make informed cash flow decisions. To this day we have over 1000 live customers, we're awarded FinTech of the year in 2020, and have a team in place with experience building out foundations of numerous successful FinTech companies.

Moss is growing rapidly, and we are looking for an experienced and hands-on CRM & Email Marketing Manager (m/f/d) for our Berlin office. Remote working is possible as well if you are based outside Berlin.

What you will do:

  • Responsible for content and technology for intelligent lead nurturing through email drip campaigns, lead scoring and workflow automation
  • Designs, implements and optimizes automated email sequences to engage, qualify and convert Moss leads into sales demos, supported by our copywriting team
  • Works closely with the Performance Marketing Lead and the CRO & Landing Page UX Expert to communicate holistically and individually and to optimize conversion rates
  • Internal strategic, technical and content owner and expert for HubSpot, from the initial implementation to planning and setting up all workflows, lead scoring logic, email messages and analytics
  • Works in close coordination with internal Salesforce and Sales team to set up and streamline automated lead handoff to Salesforce
  • Defines, measures and reports KPIs for all elements of a sequence, independently develops approaches for optimization

What you bring to the table:

  • 3 years of relevant experience in B2B online marketing with a focus on marketing automation, email marketing/CRM and lead nurturing
  • Strategic thinker and conceptually strong in the planning and structuring of e-mail cadences, adept at working with copywriters and performance marketers to implement holistic campaigns and lead leads to their goals
  • Extensive practical experience and track record in planning, implementing and optimizing automated email cadences and campaigns as well as lead scoring logics, ideally in multiple markets
  • Technically and content-savvy HubSpot expert (both for implementation and application) and experience in working with Salesforce and Sales Teams
  • Knows how good emails are designed and structured in terms of content (sender, subject lines, address, content, offers, CTAs, etc.) and tests them systematically
  • Data and KPI driven, good communication skills and strong project manager
  • Fluent English and German (preferred but not mandatory)

What we offer:

  • A competitive compensation package
  • Join an experienced highly motivated and fast-moving team at one of Germany’s hottest FinTech Start-Ups
  • The ability to shape the product success within the market of a quickly growing startup
  • The hardware you need to do the job in the best way possible
  • Contribute to and share the company's success

Ziegelstraße 16