CRM & E-mail Coordinator
Versace
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Italy
Milan
2 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
Junior
25 holidays
PTO
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Employee Discount
Medical Insurance
Emarsys
MS Excel
Adobe Photoshop
HTML
The CRM & E-mail Coordinatorwill join the CRM Team.
Job Responsibilities:
- Assist the CJ & CRM Email Manager with complete end to end process of email campaigns from briefing design through to test and deployment, thoroughly testing campaigns across all platforms including desktop & mobile;
- Work alongside the CJ & CRM Email Manager on strategic and incremental objectives such as launching new programs and implementation of a test plan;
- Manage the flow of email campaigns within the design process to ensure content and deadlines are met;
- Work with the Product Marketing and Content Teams to review creative briefs to ensure optimal performance;
- Regular maintenance of the Email Calendars to ensure campaign information is kept up-to-date;
- Maintain historic data within the Email Calendar and Email Demand Tracker to aid future planning;
- Support the Email Marketing Manager with build solutions and personalization, editing code within email templates where required;
- Maintain global URL documents to improve on build efficiency;
- Create copy and URL build briefs and submitting to the development team for creation;
- Proof-read all email content and checking this matches final signed off versions;
- Prepare the Weekly Email Report ahead of the Weekly Trade Meeting;
- Create and circulate weekly email product and click heat map reports as well as initial performance updates post 24 hours of send;
- Compile Monthly Global reporting slides to share email performance around the business;
- Compile regular competitor research analysis offering insights.
Profile:
- Fluent in Italian;
- Exceptional organizational skills required;
- Experience using an Email Service Provider such / Emarsys / Oracle. Responsys or CRM platforms beneficial;
- Experience of HTML coding ideal or graphic design tools such as photoshop or InDesign but not essential;
- A keen eye for detail with quantitative and qualitative data;
- Good presentation and Microsoft Excel skills;
- Excellent written and verbal communications skills;
- A keen interest in E-Commerce;
- Strong, energetic character and can-do attitude;
- Strong attention to detail;
- Ability to work with initiative and to work well as part of a team under pressure.
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
Versace
Piazza Luigi Einaudi
420124 Milano MI
Milan
Italy
420124 Milano MI
Milan
Italy