PURPOSE:

This role coordinates assets for the day-to-day production of email and mobile marketing campaigns and assists with related marketing and technology projects. The coordinator will support American Eagle Outfitters Inc Brands.

RESPONSIBILITIES:

• Coordinate across merchandising, planning, marketing, and IT the design, production, proofing, approvals and delivery of email and mobile campaigns by required deadlines.
• Partner with the database marketing team to communicate target audience requirements and segmentation across brands and campaigns.
• Work with creative and engineering teams to ensure accuracy of creative & HTML hand off.
• Work closely with third party vendors to communicate campaign requirements and outline milestone dates.
• Secure appropriate promotion codes and campaign disclosures/terms & conditions. 
• Review email/mobile proofs to ensure accurate content and audience selection.
• Assist with reporting and email/mobile marketing metrics/analysis.
• Assist with implementation of new initiatives, testing cadence and special email projects.
• Track competitive programs and marketplace trends and keep abreast of email/mobile best practices.
• Perform other duties as assigned.

QUALIFICATIONS:

Required:

• Bachelor's Degree in Marketing or Business
• High proficiency in digital technology
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated with critical attention to detail

Desired:

• 1-2 years Marketing experience. Omni-channel retailer preferred.
• Strong analytical, presentation, project management & planning skills
• Understanding of customer relationship marketing
• American Eagle Outfitters, Inc. is an Equal Opportunity Employer