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Channel Marketing Manager Inactive job
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5 years of experience
Bachelor education
40 hours per week
Computer Software
5001-10,000 employees
10 holidays
Flexible working hours
Performance Bonus
Paid sick leave
Stock options
Gym membership
Dental Insurance
Google Analytics
MS Excel
MS Office

The Channel Marketing Manager is tasked with utilizing both email and mobile channels to communicate with existing customers and increase engagement.You are a self-motivated and inventive marketer that focuses on leveraging customer insights to develop strategies in order to deliver multi-channel campaigns that drive engagement and ultimately customer life-time value.

We’re looking for a talented individual to join our Marketing Communications team as a Channel Manager for Email & Mobile.This is a fantastic opportunity to join a well-established company and to work with a team of passionate marketers who are focused on delivering an exceptional experience for customers, strong results for our business, in a fun & high-performing environment.

What you'll bring

  • Data-driven and analytical. You are very comfortable with data. You have a test-and-learn mentality, taking insights and optimizing from there
  • Strong project management skills. You live for the details, are organized and able to keep projects on track to meet timelines
  • Dynamic collaborator. You enjoy working with others in a fast-paced environment and demonstrate a ‘get-it-done’ mentality
  • Ownership. You demonstrate the ability to take initiative, problem solve and hold yourself accountable for your work
  • Strong verbal and written communication skills. You enjoy articulating campaign strategies, providing inspiration, and working closely with creative teams to bring these strategies to life
  • Minimum of 5 year of experience primarily in a CRM role managing channel communications
  • Degree in Business Administration/Commerce or equivalent experience
  • Past experience with email marketing, mobile marketing or agency side

How you will lead

  • Lead and manage the end to end management of email and push notification campaigns, from strategy development, brief creation, set up, testing, analysis and reporting.
  • Work with internal stakeholders on asset development, including brief creation, feedback and reviews to ensure creative meets campaign goals and brand/product marketing guidelines are met.
  • Collaborate closely with team members to ensure that all campaigns are aligned with the Customer Marketing Strategy and brand campaign.
  • Certify that the campaigns are accessible and functional on both desktop and mobile devices and comply with current best practice in the industry.
  • Identify target audiences and data requirements needed to build these audiences for respective email and push notification campaigns.
  • Manage testing roadmap that will help to inform both short/long term growth and optimize based on learnings (i.e. content, timing, offers, channel, etc.)
  • Maintain and distribute ongoing campaign reporting to monitor and improve the performance of future marketing campaigns and channel optimizations.
  • Working closely with the Senior Marketing Manager – Customer Marketing to develop a clear CRM strategy.

5100 Spectrum Way
Ontario L4W