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B2B CRM Specialist Inactive job
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Sao Paulo
3 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
501-1000 employees
30 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
MS Office

Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment - but you'll make wellbeing universal, so everyone can be happy and healthy. 


We are hiring a B2B CRM Specialist to our Marketing team in São Paulo, Brazil! 


  • Lead the development of B2B marketing campaigns focusing on expanding Gympass growth targeting SMB companies globally - B2C experience is a plus;
  • Focus on developing scalable and automated campaigns that are based in personalization;
  • Interact with stakeholders: Brief creative teams, approve wireframes, give feedback and roll out experiment;.
  • Lead Day-to-day management of Reactivation CRM campaigns: plan, develop, test, analyze and report KPIs, optimizing conversion, visual creative and copy;
  • Lead Communication strategy: Subject Lines, CTA, AB testing, channel tone of voice, etc;
  • Think strategically, analytically, and creatively about new ways to reach customers and increase the relevance of our communication, investigating, testing and tracking;
  • Ensure thorough QA process in the campaigns.


  • Previous relevant hands-on digital experience driving business growth with B2B campaigns across Growth, CRM and awareness-driven communication;
  • Experience with marketing automation tools like Hubspot, Marketo, Salesforce Marketing Cloud, Eloqua, RD Station, Pardot, etc.
  • Proven success managing CRM Marketing, including segmentation strategy, A/B testing, open rate, managing channels such as: email marketing, push, sms, etc;
  • Experience leading and influencing Commercial teams and Creative teams, including Design and Copywriting;
  • Excellent problem-solving abilities and logical reasoning skills. Hands-on, organized, and with high-attention to detail while not losing sight of the big picture;
  • Analytical skills for data driven decision making;
  • Project management skills and passion about creating and following processes. High focus in QA of campaigns;
  • Strong sense of ownership and determination to get things done, with humility and eagerness to learn and grow with hands-on mindset. Passion for changes and adapt yourself easily to new scenarios;
  • You have the ability to work both autonomously and collaborate in a team environment;
  • A self-starter who can multi-task and adapt to a fast-growing organization;
  • Good writing and communications skills in English, Spanish is a plus.


We're a wellness company that is committed to the health and well-being of our employees. Our flexible program allows you to customize your benefits, according to your needs! Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Choose when and where you work. For most, this will be a hybrid office/remote structure but can vary depending on the needs of the role and employee preferences. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

(If the role doesn't offer flexible location: delete the sentence "Choose when and where you work", indicate where the person needs to be located, and specify if the role is hybrid or remote.)

FLEXIBLE SCHEDULE: We understand that together, Gympassers and their leaders can make the best decisions for their own individual scopes. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

GYMPASS: We believe in our mission and encourage our employees and their families to find their passion too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. 

BR: Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family.

BR: 100% paid parental leave of 6 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent, Also extended maternity leave under local legislation 

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.  

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

And to get a glimpse of Life at Gympass… Follow us on Instagram @gympasscareers and LinkedIn!

Diversity, Equity, and Belonging at Gympass

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Gympass is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Avenida Brigadeiro Faria Lima
SP 01451-001
Sao Paulo