Title: Associate CRM Manager

Reports to: CRM Manager

Overview

Nuuly is on the forefront of retail innovation, a subscription rental business offering amazing fashion with less impact on the wallet and planet. Nuuly is seeking an experienced individual to manage CRM campaigns. The ideal candidate comes with a proven ability to increase sales and retention of customers. This candidate should be an expert in data-driven segmentation strategy and comfortable overseeing execution across email, push and SMS channels. Nuuly is enabled by home-grown, best-in-class technology, and the ideal candidate should be excited by a fast-paced, tech-driven environment.

Responsibilities

●Oversee implementation of Nuuly CRM campaigns, including segmentation, testing, and technical execution

●Develop and manage SMS/Push strategy ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers

●Partner with CRM Manager and CRM Coordinator to develop and execute strategies for driving Nuuly Thrift and Nuuly Rent growth and increasing customer value

●Act as expert on audiences and segmentation, partnering with growth team to provide relevant audience data and recommendations

●Report on marketing results to larger organization assessing results against relevant KPIs and turn the learnings into actionable next steps

●Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of sms, push notification, etc.

●Partner with product and UX teams to make CRM and promotional feature requests, relaying business requirements, expected impact, and following up with results post feature launch

●Partner with Analytics team on gathering and distributing impactful data to invoke changes in the day-to-day business

Qualifications

●3-5 years of relevant experience

●Experience executing campaigns in Braze, Salesforce, or Eloqua preferred

●Willingness and excitement to create long-term and short-term strategies to encourage customer retention/growth

●Have a player/coach mindset, with the willingness and ability to step into execution if necessary.

●Excellent communication skills; ability to communicate effectively across all levels of the organization from external vendors to Nuuly leadership

●Analytical mindset, ability to analyze data and surface insights and optimizations, Looker/GA experience preferred

●Possessing intellectual curiosity, a customer-centric and data-driven mindset

●A collaborative, ‘team-first’ attitude alongside an entrepreneurial mindset and willingness to move quickly

●Experience creating and reporting out data to larger teams

●HTML experience preferred

Education

Bachelor’s Degree in marketing, communications, analytics, or a related field

Location

Philadelphia, PA