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Associate Manager Lifecycle Marketing Inactive job
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United States
San Francisco
2 years of experience
Bachelor education
40 hours per week
201-500 employees
10 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Employee Discount
MS Excel
MS Office
Google Analytics

MasterClass is transforming online education by enabling anyone in the world to learn from the very best. We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller. Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles. We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour, and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

What We Are Looking For

  • A lifelong learner with a growth mindset who values making a difference in the lives of others
  • At least 1-2 year in a hands-on lifecycle marketing role
  • At least 2 years working in a highly cross-functional role
  • Full understanding of the consumer marketing funnel with a strong focus on email, in-app, and push notification strategy
  • Adept in at least one of the major email service providers (ESPs) including but not limited to: Salesforce Marketing Cloud, Iterable, Marketo, Campaign Monitor
  • Experience pulling data and generating advanced excel or google sheets reports
  • Experience communicating data-driven insights with cross-functional partners
  • High attention to detail, structured thinker with top-notch analytical skills and the ability to make data-driven decisions
  • Ability to assist creative and brand team with channel best practices and inform stakeholders on the performance

Responsibilities Of The Role

  • Partner with channel leads, creative team, and marketing operations teams to develop and launch lifecycle campaigns
  • Analyze campaign results and determine actionable next steps for optimizing results and enhancing the member lifecycle
  • Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire funnel
  • Champion weekly and monthly project management
  • Report directly to the Senior Manager, Lifecycle Marketing


  • Strong grasp of Lifecycle Marketing fundamentals
  • Email Service Provider (ESP) experience
  • HTML familiarity
  • Substantial experience pulling data and generating excel reports
  • Excellent communication skills
  • Eager to bring your whole self to work
  • Excited to work in a fast-paced environment
  • Bachelor’s degree or equivalent work experience
  • Work full-time in our San Francisco office
  • Legally eligible to work in the United States

Nice To Have

  • Experience with other performance channels
  • Experience with SQL, Looker, and/or Amplitude
  • Experience advertising a subscription or streaming service

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

475 Brannan St
CA 94107
San Francisco
United States