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Associate Manager, Email Marketing Inactive job Promoted
Penguin Random House
This job has been closed. You cannot apply anymore.
United States
New York City
2 years of experience
Bachelor education
40 hours per week
Publishing
10,001+ employees
Junior
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Employee Discount
Paid maternity/paternity leave
Cheetah Digital
Basecamp
MS Excel
JIRA

Penguin Random House is seeking an enthusiastic, passionate Associate Manager to join our Email Marketing team. In this position, you will own the day-to-day email operations for Brightly, our consumer-facing brand focused on cultivating a love of books and reading in children.

 

This position reports to the Associate Director, Product & Email Strategy for Brightly and will work closely with a cross-functional team that includes product, design, email operations, data, editorial, metadata, analytics, and marketing. This is an exciting opportunity for a junior marketer to grow in a role that’s focused on engaging and nurturing an audience of parents, caregivers, and educators with children’s book recommendations and reading tips and advice that meet their unique needs. 

 

Who You Are:

You are a detail-oriented email marketer with a consumer-first mindset. You can communicate effectively with a wide variety of stakeholders and you shine when prioritizing work and problem solving. Ideally, you have a passion for children’s books and past experience marketing children’s books, products, and/or content.

 

What You Will Do:

This position will work closely with the Associate Director to envision the email roadmap and set KPIs. You will be tasked with end-to-end execution of campaigns, from ideation to audience targeting, scheduling, testing, reporting, and iterating, in line with our team’s larger marketing goals. You will identify & empathize with our consumer segments and their corresponding business goals so that you can effectively plan and implement user journeys that deliver value to the user and the business. We are looking for someone to help us level up our email program as we continue to evolve our focus from pure content marketing into the e-commerce and retail space.

 

A typical week may include tasks such as:

 

  • Planning with content marketers to refine email messaging based on audience need
  • Writing a design brief, and collaborating with the design team on a vision for a particular campaign’s look & feel
  • Creating custom filters based on data & analytics to find the best audience for a particular email or email series
  • Working with the product team to socialize new site feature launches via dedicated email sends  
  • Testing -- A/B testing across the program to optimize performance; or qualitative user research to continually improve engagement with email program
  • Building post-campaign reporting after launch to update stakeholders on key KPIs 

 

Skills/Qualifications:

 

  • Demonstrated interest in and experience with creating consumer-facing marketing email campaigns
  • Thrives working collaboratively, from ideation through launch
  • Exceptional time-management and personal organization
  • Proactive communicator with superlative written and verbal communication
  • Ability to demonstrate flexibility in a fast-paced, changing development environment
  • Proficiency with Microsoft Excel
  • Facility with Basecamp, JIRA, Cheetah Digital, Invision a plus

 

Full-time employees are eligible for our comprehensive benefits program. Please apply using our online application process, and please include your resume and cover letter with salary requirements.

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York City 

Postal Code: 10019 

Job ID: 150682

Date:  May 28, 2021

Location:  New York City, NY, US, 10019

Penguin Random House
1745 Broadway
NY 10019
New York City
United States