PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country. We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.

The PetIQ Associate Email Marketing Manager is responsible for developing and executing email marketing activities to drive business results. This position requires an individual to work well within a team and a fast-paced and detail-oriented environment. To be successful, the Associate Email Marketing Manager will show resourcefulness, business maturity, exhibit accountability, and work independently.

What You'll Do

45% Email Marketing Strategy

• Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives
• Manage and update the email marketing calendar to ensure plans align with business and marketing objectives
• Use data to understand and evaluate the end-to-end consumer journey across channels, platforms and touchpoints
• Monitor and minimize unsubscribe, bounce, complaint rates and ensure spam regulation compliance[AA1]
• Support quarterly marketing plans that include strategies, promotions, and events (national/local) to expand into new markets and boost sales in current markets
• Reinforce and build upon best practices for digital marketing strategy, campaign management and reporting

40% Email Marketing Execution

• Oversee day-to-day email marketing efforts, working closely with Products and Services Marketing, Promotions Manager and Content Manager
• Collaborate with the digital marketing team and subject matter experts to plan, design and optimize email campaigns
• Work with internal partners, including products and services marketing, legal, medical and regulatory for content approval
• Manage PetIQ's email database, including segmentation, standardization, cleansing and maintenance.
• Analyze data, including open rates, click-through rates, conversion rates, ROI, among other KPIs, and draw actionable insights and recommendations to optimize results

15% Learning and Development

• Remaining current on trends and best practices in the industry that aid in bringing PetIQ to a broader audience
• Work with Promotion Manager to fine-tune email strategy and optimization concepts, technology and tasks
• Maintain a steep and steady learning curve toward subject-matter expertise
• Advance and develop your understanding of email marketing tools, processes and systems

Who You Are

• A strong, persuasive communicator
• A detail-oriented individual
• A self-starter, strong writer and communicator
• A problem solver with the ability to develop creative solutions
• A helpful team member with business maturity in a professional setting, willing to roll up your sleeves
• An independent worker with strong time management and organization skills
• Comfortable working with data and numbers
• Eager to advance problem-solving skills, with the ability to be solutions-oriented
• Able to thrive in an agile, fast-paced environment and seek out feedback proactively

Preferred Qualifications

• Minimum 1 year experience working with internal and external partners (i.e., agencies, business partners
• Strong collaboration, communication (both written and verbal), and project management skills and competency
• Ability to work and achieve in a fast-paced, dynamic, and limited resource environment
• Strong analytical, planning, and organization skills
• Ability to travel for planning minimal (less then 10%)

Minimum Qualifications

• 3+ years of email marketing experience
• 3+ years experience executing and measuring B2C email marketing campaigns
• 3+ years of experience using marketing automation, email service providers and deliverability (i.e., Salesforce Marketing Cloud, Hubspot)

What We Offer

A competitive base salary

Convenient, west Omaha location

Generous paid time off package including PTO and holidays

Medical insurance with low employee premiums

Voluntary dental insurance

Voluntary vision insurance

Company paid and voluntary life insurance

401K retirement plan with up to a 3% company contribution and instant vesting

Medical and dependent care flexible savings account

PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other applicable characteristics protected by law.