AppDynamics is the Application Intelligence company. With AppDynamics, enterprises have real-time insights into application performance, user performance and business performance, so they can move faster in an increasingly sophisticated, software driven world. Our integrated suite of products is built on our innovative, enterprise-grade App iQ Platform that enables our customers to make faster decisions that enhance customer engagement and improve operational and business performance. AppDynamics is uniquely positioned to enable enterprises to accelerate their digital transformations by actively monitoring, analyzing, and optimizing complex application environments at scale which has led to proven success and trust with the Global 2000.
We are looking for an experienced Demand Gen Email Marketing Manager to manage AppDynamics' email communication programs. The Manager for Demand Gen Email Marketing will partner across the global marketing team to develop engaging digital journeys to nurture customers, prospects and partners through the marketing funnel.
The Manager for Demand Gen Email Programs will be responsible for owning the global email communications calendar and email scheduling across US, EMEAR and APJC regions. They will partner closely with the Marketing Operations and Global Campaigns team to develop email journeys to nurture customers and prospects through the marketing funnel, while also working cross functionally to support our regional Field and Partner Marketing team.
As part of the Global Campaigns and Marketing Operations team, collectively we are responsible for driving leads through the marketing funnel.
You will demonstrate a deep understanding and experience in email demand generation, and use data driven insights to optimize email marketing efforts. The successful candidate will be results driven, a strong communicator, thrive in a dynamic environment and demonstrate excellent collaboration across the marketing team.
- Lead the strategy, execution and optimization for our email marketing campaigns, sequences and lead nurture tracks
- Run the day to day project management and production process of all email marketing campaigns in Marketo
- Responsible for accurate tracking, reporting and optimization across our email platform. Provide regular email performance analysis
- Manage the email communication calendar, collaborating closely with broader marketing team to ensure email standard methodology and sequencing of email communications that support marketing objectives and deliver campaign key performance indicators
- Manage email deliverability and optimize for performance. Strategize A/B testing to optimize performance
- Champion best practice across all email marketing globally
- Leverage data insights to identify areas for improvement and provide recommendations to optimize our email marketing activities
- Become an expert in all aspects of email demand generation
- Collaborate with the wider Cisco marketing team to improve joint opportunities
- 5+ years marketing experience with a focus on demand generation and email marketing
- Strong Marketo experience
- Strong written communication and presentation skills
- Excellent project management skills with strong attention to detail and a drive for problem solving
- Ability to build trust with internal / external stakeholders
- Organized and data oriented with great attention to detail
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.
We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!
But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!