Duties and Responsibilities:

• Build and manage the full lifecycle of the internal and B2B email campaigns in Salesforce Marketing Cloud to include build, edit, test, launch, report and optimize.
• Serve as a subject matter expert for email campaigns, including design, audience targeting, list management, etc.
• Partner with various business lines to optimize email list management.
• Measure, analyze, and report campaign performance, make recommendations to improve overall email performance.
• Work with design, digital and content teams to optimize communications for all emails.
• Create a subscription center for e-newsletters and enhance user control over preferences.
• Ensure email campaigns follow privacy regulations, email best practices and CAN-SPAM laws and regulations.
• Stay current on, and have a passion for, email marketing trends and best practices.
• Assist internal communications team with employee and B2B intranets, including the design and launch of new systems and capabilities.
• Perform other related duties, tasks, requests and directives issued from management.

Requirements, Competencies and Certifications:

•  Demonstrates an awareness of strengths, limits, and areas to improve.
• Openly shares and solicits ideas through dialogue; is clear about intentions.
• Uses time effectively; anticipates obstacles, adjusts priorities as needs change and keeps others informed of progress.
• Experience in creating, managing, deploying and reporting on email campaigns using Salesforce Marketing Cloud.
• Ability to hand code emails if needed; proficiency in responsive email design a plus.
• Understanding of industry best practices in email development, design and delivery issues required.
• Ability to multi-task, handle multiple assignments, prioritize responsibilities and meet tight deadlines.
• Versatility, flexibility and willingness to work within constantly changing priorities.
• Willingness to embrace working on new challenges and navigate the unknown.
• A passion for finding creative solutions, openly share expertise and solicit input from others.
• Awareness of strengths, limits, and improvements, excellent time and communication skills.
• Knowledge of CAN-SPAM, CCPA and GDPR email regulations.
• Committed to Diversity and Inclusion across the organization , a value that drives AAA forward every day.

Minimum Education and Experience:

• 2+ years of email marketing experience
• 1+ years working with HTML for email.
• 1+ years’ experience with Salesforce Marketing Cloud required.
• Certification as a SFMC Email Specialist or similar strongly preferred.
• Bachelors in marketing, communications or related field with 3+ years of experience; or equivalent combination of education and experience.